Deal Evaluation Platform: Highly Intelligent Tool Used by Sales & Marketing Reps at Energy Companies

Deal Evaluation Platform

Marketing Sales Representatives faced challenges with a manual process for evaluating long-term deals and analyzing opportunities, which involved extensive copying and pasting of data and time-consuming modeling that could take up to twelve hours. As the business expanded, the need for more data in pricing, contract, and market analysis became critical. To address this, a new platform was developed to streamline the deal evaluation process, reducing the time spent on data collection and report generation. This platform enhances data review and analysis by providing transparency and consistency, and it incorporates visualization capabilities for detailed, actionable insights.

Challenges

  • Manual Process Dependency: Marketing Sales Representatives heavily relied on manual processes for evaluating long-term deals and analyzing opportunities.
  • Data Aggregation: Extensive copying and pasting were required to aggregate data, leading to inefficiencies.
  • Time-Consuming Modeling: Modeling could take between one to twelve hours, or even longer, depending on the number of products and terminals involved in the analysis.
  • Increased Data Requirements: As the business grew and evolved, there was a need for more data to support pricing, contract, and market analysis.

Solutions

  1. New Platform Development: Build and implement a new platform to streamline the overall deal evaluation process in Marketing.

  2. Time Reduction: Reduce the amount of time spent on collecting data and running reports.

  3. Enhanced Data Review: Improve the ability to review and analyze data by providing transparency and consistency in the evaluation approach.

  4. Visualization Capabilities: Pair analysis with visualization capabilities to offer more granular details for actionable insights.

Technology Stack

Outcome

Capturing all information in a single platform provides a more efficient work flow system and significantly saves time for Sales Reps in making informed and clear decision on new and existing contract opportunities. The process also allows for consistent and transparent approach, methodology, and value capture across functions.

Other benefits include:

  • Openly share and analyze deal information for collaboration
  • Ability to interact with the data inputs capturing market intelligence and/or forward view
  • Standardize and centralize data collection
  • Better understanding of the next best alternative for optimum product placement
  • Single source of data for Sales Reps/ Traders / Supply & Logistics
  • More effective management reviews and decision-making capabilities
  • There is also a significant potential for margin improvements as Marketing &  Commercial departments, use the same market analysis when evaluating alternatives/next best option to move barrels along the regional value chain.

Conclusion

To address the inefficiencies faced by Marketing Sales Representatives, a new platform was developed to streamline the deal evaluation process. This platform significantly reduced the time spent on data collection and report generation by automating the aggregation of data. It also enhanced data review and analysis by providing transparency and consistency, while incorporating advanced visualization capabilities to deliver granular, actionable insights. As a result, the platform improved efficiency and supported the growing data needs for pricing, contract, and market analysis.

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